Investment

What it costs,
line by line.

The full initial investment, the terms for the first eight stores against standard terms, and the formats you can build. All figures in Australian dollars and excluding GST.

Terms

First eight stores, against everyone after

Master franchise terms apply only to the first eight. After that, standard franchise terms apply.

Master franchise terms compared with standard franchise terms
TermFirst eightStandard
Initial franchise fee$0 — for life$35,000
Ongoing royaltyNone6% monthly
Marketing fundNone2%
Company share per store2%
Packaging and food stockFactory directFactory direct

Formats

Three ways to build a store

Express

Smaller footprint, lower entry cost.

Total investment

$350,000 – $450,000

Floor area110 – 170 m²
SettingStrip mall or food court
SeatingLimited
FocusQuick service

Standard

Full-service restaurant. The most common format.

Total investment

$450,000 – $650,000

Floor area185 – 280 m²
SettingStand-alone or end cap
SeatingFull dining room
FocusDine-in and takeaway

Flagship

Premium site, largest capacity.

Total investment

$650,000 – $850,000

Floor area280 m² and above
SettingPremium location
SeatingFull dining room, bar optional
FocusMaximum capacity

Detailed breakdown

Every line of the initial investment

Ranges reflect the difference between fitting out an existing pizza shop and building from an empty tenancy.

Initial investment by line item
ItemAmountDetail
Initial franchise fee$35,000Franchise rights and territory protection. Waived for the first eight stores.
Leasehold improvements$80,000 – $350,000Renovation and build-out.
Rent, first 3 months$12,000 – $45,000Initial rent and security deposit.
Furnishings$40,000 – $85,000Dining furniture, seating and decor.
Fixtures$30,000 – $75,000Lighting, plumbing and electrical.
Kitchen equipment$60,000 – $120,000Commercial ovens, prep equipment and appliances.
Signage$8,000 – $18,000Exterior and interior branding.
Architectural plans$10,000 – $20,000Store design and construction drawings.
Supplies and opening inventory$15,000 – $30,000Food, packaging and consumables.
POS and security systems$5,000 – $12,000Point of sale, cameras and installation.
Utility deposits$2,000 – $5,000Electricity, gas, water and internet.
Licences and permits$2,000 – $6,000Business licences, health permits and certifications.
Insurance, first 3 months$3,000 – $8,000Public liability, property and workers compensation.
Professional fees$2,500 – $8,000Legal, accounting and consulting.
Training expenses$3,000 – $6,000Travel, accommodation and meals during training.
Working capital$80,000 – $125,000Operating expenses for the first 3 to 6 months.
Total initial investment$350,000 – $850,000Depending on format and site condition.

Liquid capital required

$200,000

Minimum liquid assets.

Total investment

$350K – $850K

Across all three formats.

Franchise fee, first eight

$0

For the life of the store.

Funding

How partners fund the build

We do not provide finance and we are not licensed to advise on it. These are the routes partners commonly use.

Commercial bank finance

Business loans from Australian banks with franchise lending desks. Terms depend on your security and trading history.

Equipment finance

Chattel mortgage or lease against the kitchen fit-out and technology, secured on the equipment itself.

Existing store purchase

Buying an operating pizza shop with equipment already installed, which lowers the build-out line considerably.

Next step

Get the numbers for your suburb

We build a market analysis from community data for the location you have in mind, and send it within three business days.

See the locations

Important disclosures

All figures are estimates in Australian dollars, exclude GST, and will vary with site, format and market conditions. Returns depend on location, management and trading conditions, and are not guaranteed. Nothing on this page is financial advice — obtain your own legal and accounting advice before committing. This is not an offer to sell a franchise; offers are made only through disclosure under the Franchising Code of Conduct.